It's been a busy pre-Fashion Week at Chez Emanuel Ungaro, where the house has brought on a new Chief Designer, Estrella Archs, and an "Artistic Adviser"...Lindsay Lohan(?). Mounir Moufarrige, Ungaro’s chief executive officer, disclosed the appointments exclusively to WWD and is already relishing the prospect of that image running in newspapers and on Web sites around the world. "I think the noise level around Lindsay will be very, very big," anticipates Mounir Moufarrige, Ungaro's CEO, about a hoped-for Lindsanity-generated media circus surrounding the news. "Odds are it could work. Everything we’re going to get is going to be a plus.” Asked to describe her role in the creative process, Lohan said she “kind of oversees everything [Archs] does, while still working with her. "Different generations have different ideas. I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways." Lohan, whose first fur coat was an Ungaro, also told WWD she hopes to take Ungaro to a “younger place” with a harder fashion edge, and then acknowledged the real reason her appointment is considered press-worthy: "I'm in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”
The first Archs-Lohan collection for Ungaro will be presented in Paris on October 4, after which they will likely make a joint runway bow.
actress Lindsay Lohan attend the Charlotte Ronson Spring 2009 fashion show during Mercedes-Benz Fashion Week at The Promenade in Bryant Park.
