Sonakshi Sinha launches the new store of Provogue at A S Rao Nagar, Hyderabad. The leading fashion brand Provogue launched its new store at A S Rao Nagar, Hyderabad with Style Icon & Trend Setter, Sonakshi Sinha. The Dabang girl who was recently roped in by Provogue as the face for their latest Summer/Spring collection and "LIVE MAD" campaign for the Women's Wear was spotted at her fashionable best. The actress was delighted to be a part of this magnum-opus store by Provogue and even shared her views regarding the revolution the brand has brought in the fashion fraternity. LIVE MAD defines a state of mind, which represents the spirit of New India. It embraces the concepts of to Care more than others, think wise; Risk more than others, think safe; Dream more than others, think practical; Expect more than others, think possible; Live more than others, Live Mad. LIVE MAD says that there's no success without a touch of madness. 12 more images after the break...
